Get found.
Never miss a lead.
See what pays.
We get your trade found, catch the enquiries you would otherwise lose while you are on the tools, and show you which ones turned into work.
Founder-led · Built with real local trades · Rolling monthly, no 12-month lock-in · Your domain, number, website content and customer data stay yours
Find out where your enquiries are leaking.
Tell us your business name and what is frustrating you. We look at how you show up on Google, where enquiries are slipping, and send you what we find.
Takes about a minute. A real person reads every one. The check is free, with no obligation to continue and no hidden proposal fee — the findings are yours either way.
One line, from the search to the job you won.
Every stage below is part of the same system, set up once and kept running. It is explained in full here and nowhere else — the rest of the site refers back to it.
Paid acquisition
Where it makes sense, management of one paid advertising channel (Google Ads or Meta Ads) brings enquiries in while the slower work builds.
Local SEO and Google Business Profile
The profile, the local pages and the business details that decide whether you appear when someone searches your trade and your town.
Website and landing pages
A fast site whose job is one thing: turn the visit into an enquiry, and record where that visit came from.
Forms and call capture
Every enquiry route — form, call, click — lands in the same place instead of three.
Missed-call text-back
A call that rings out gets an immediate text, so the enquiry becomes a conversation instead of the next firm's job.
LIVERunning on GoHighLevel's workflow — that is what our previous live missed-call test used. Graft's own abandoned-call workflow is not yet proven with a real customer.
SMS qualification
The reply captures the job, the area and when they are free. It holds no diary and books nothing — you ring back and fix the visit yourself.
Lead dashboard
One plain screen with every connected enquiry on it, from first contact to won or lost.
Attribution and outcomes
You mark quoted, won or lost. Spend is judged against jobs — and where a source genuinely is not known, it is shown as unknown rather than guessed.
£995 a month includes management of one paid advertising channel — Google Ads or Meta Ads. If managing both makes sense, the additional scope is agreed separately in writing.
More detail on the parts people ask about most: Local SEO for trades · Google Ads for trades · Missed-call text-back · Lead tracking
What is actually running, and what is not.
What we can show
- Lead-source tracking running live at a Belfast removals firm — every enquiry recorded with where it came from.
- Missed-call text-back and SMS qualification, on GoHighLevel's workflow — that is what our previous live missed-call test used.
- The shape of the dashboard you would get, below, with sample rows rather than someone else's customers.
- A published price, in full, before you speak to anyone.
What we won't pretend to know
- A ranking position on Google. Nobody controls that, and anyone selling it is selling something else.
- Results from Graft's own abandoned-call workflow — it has not yet been proven with a real customer.
- Performance figures or customer quotes we have not been given permission to publish.
- Where an enquiry came from when the trail genuinely does not say. Unknown is shown as unknown.
The screen you would be looking at
One plain list: the enquiry, where it came from, and what stage it is at. You mark quoted, won or lost — and the source column says Not known when that is the truth.
ILLUSTRATIVESample rows showing the layout. No customer data, and no money figures — no client has recorded an outcome we have permission to publish.
Live lead-source tracking at a Belfast removals firm.
Read the full story →An established firm — 4.9★ on Google across 260 reviews, their standing before we arrived. We set up lead-source tracking, so every enquiry is recorded with where it came from and the source is shown where it can be verified.
£995 a month for the whole system.
Plus a £1,500 setup, split into two payments of £750. There is no cheaper version and no menu to pick from.
- Local SEO and your Google Business Profile are included — part of the system, not an add-on.
- Advertising budget is separate and paid through your own ad accounts. You keep the accounts and the data.
- Rolling monthly. No 12-month lock-in.
- It is not sold in parts. The system works because the pieces are connected.
- Managing a second paid channel is agreed separately in writing — it is not assumed either way.
It is one system, not a menu. Every client gets the complete connected system; the monthly priorities change according to what the evidence shows — not according to a cheaper or more expensive plan.
PLANNEDAutomated payment and provisioning are planned, not built — setting your account up is a conversation with Paul.
I’m Paul. You’ll deal with me — not a call centre.
I started Graft Systems because I watched good local trades lose work to worse outfits with better marketing. No accounts manager, no jargon, no 12-month tie-in. If it’s not making you money, I’ll tell you straight.
This is for established local trades that answer enquiries, quote properly and want to know what’s producing work. It won’t fix poor workmanship or calls nobody returns.
paul@graftsystems.co.ukStraight answers.
- Why am I not showing up on Google Maps?
Usually it’s an incomplete or unverified Google Business Profile, the wrong categories, or inconsistent business details across the web. We check your setup and tell you plainly what’s holding you back.
- What does it cost for a small building trade in Northern Ireland?
£995 a month for the complete system, plus a £1,500 setup, split into two payments of £750. That covers management of one paid advertising channel (Google Ads or Meta Ads), your website and forms, local SEO and your Google Business Profile, missed-call recovery, AI SMS qualification, your lead dashboard and attribution tracking. If managing both makes sense, the additional scope is agreed separately in writing. Advertising budget is separate and paid through your own ad accounts.
£995 a month is the minimum monthly fee, and the base service is not sold in parts — there is no cheaper tier. Rolling monthly, no 12-month lock-in. Start with the free lead check.
- How do I get more leads as a builder or tradesperson?
Get found where customers search, reply fast when they enquire, follow up quotes, and track which channels actually bring in work so you spend on what pays. That’s the system we put in place.
- Will you guarantee me number one on Google?
No — and be wary of anyone who does. Local rankings move and depend on things outside anyone’s control. We measure what changes and show you the numbers plainly.
Find out what you’re missing.
A free ten-minute check of Google, your website and how enquiries are handled — then the three most obvious leaks, in plain English. Paul replies personally within one working day.